One of the major duties of a drug rehabilitation center is helping to educate the public about just how dangerous drugs actually are. While the majority of a rehab’s work is in dealing directly with recovering addicts, this isn’t actually the most efficient way to handle drug abuse in a society. A rehab center like Narconon Arrowhead can start to achieve its end goal by spreading the word and getting the message to the public before they ever use drugs.
In order to do this job most effectively, Narconon Arrowhead works to create and distribute effective, high-impact public service announcements. PSAs, as they are called, are an effective way to spread a message. Short, but powerful, PSAs can capture a message and communicate it in a short burst before you lose your viewers due to short attention spans. In today’s internet connected culture, short videos distributed through Youtube and other providers can reach millions of viewers in a short amount of time.
Making memories
One of Narconon Arrowhead’s most recent PSAs uses a simple but powerful image to get across a serious point. Most of us can think of happy memories from throughout our lives, but if we ever forget, we have photos on hand to remind us. Looking through old photos can bring up many happy memories about our pasts. It’s fun and sometimes bittersweet, but the memories are usually good ones if they were commemorated with photos.
In a clever twist, the “Memories” PSA shows a series of Polaroid snapshots dropping to a table. Instead of showing a series of happy memories, the snapshots show young people trying drugs for the first time, getting kicked out of college, getting arrested, overdosing and generally experiencing all the unpleasant effects of drug abuse. The message is clear: these are the memories you can expect to create when you’re on drugs. Looking back, you won’t exactly be happy about the path you’ve gone down.
Letting addiction control your life
More people need to understand what using drugs actually entails before they ever take their first puff or first hit. Too many people think that drugs are going to be fun. They won’t get addicted, of course. But very quickly, they find that they can hardly think about anything else. Drugs were just supposed to be an occasional pastime for parties and concerts, but now they have become the entire purpose of the person’s existence.
This is what happens when a person is uneducated about the real effects of drug use – you let addiction start to control your life. Drug users don’t necessarily start out expecting to be junkies. In fact, most of them have the delusion that drug use won’t affect them in any way. Sadly, these are the individuals that have to enter rehab or see their lives completely spiral out of control.
How Narconon Arrowhead is helping
As the International Headquarters for all Narconon drug and alcohol rehabilitation centers, Narconon Arrowhead has the responsibility for guiding the recovery of drug abusers all over the world. It guides promotional efforts such as the Memories PSA, in addition to many more.
Arrowhead also is a rehabilitation center itself. Drug addicts from throughout the United States and many other countries come to Oklahoma in order to receive the revolutionary and life-saving rehabilitation that is available at the center. If you have a friend or family member that could use help with a drug or alcohol abuse problem, contact Narconon Arrowhead and speak to a rehabilitation specialist about what can be done to help your loved one.
To see the full video: